GOOD NEWS NOT SPIN
Modern PR is often associated with the word ‘spin’ thanks to our modern politicians. Large organisations whether it be Governments or huge corporations have massive requirements for PR because they need to influence what people think about them. As the media is arguably more influential than ever it has created a need for any information to be reported on good, bad or non events.

Good news needs delivering with maximum impact to the desired audience. Bad news needs delivering to minimise damage (in the corporate arena). Non events, day to day interest in large organisations - also needs similar accurate information streams. But PR is not just for the larger organisation.


CREATE BETTER AWARENESS
Small to medium size businesses have just as much to gain (or loose!) by effectively influencing how people see them. This includes customers, staff and suppliers.

The warmer the feeling the more attention you will get. PR is a great way to get your audience warmed up! For example through local press you can make headlines of your own and see your company reported on in a positive light.

No amount of adverts placed in press can be as effective as a news worthy article about your products and services.